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Simply Calm
Coming soon

A calmer way through conflict.
Private for life.

A private, on-device coach for the moments anger and conflict take over. Calm guidance drawn from the Gottman Method, guided breathing, and a clear look at how sleep feeds the fuse. Nothing leaves your phone.

Coming soon to theApp Store

iPhone
No account · No ads

100%
On-device
0
Ads, ever
5
Breathing patterns

Showing: Today

Give it a try: tap the tabs.

On-device & private
No account needed
Zero ads
Free to start
Everything, gently

Understand the moment,
one calm step at a time

A coach that hears both sides

An impartial, judgement-free coach informed by the Gottman Method. It holds both perspectives fairly and never takes a side. Self-help, not therapy.

Sleep and anger, linked

Broken sleep shortens the fuse. Log both in Today, and see the link for yourself in Insights.

Guided breathing, in the moment

Rescue, Box, 4-7-8, Coherent and a Flooding reset. Five patterns, ready the moment you need one.

Patterns, not just moments

Insights across anger, sleep and conflict, so you can recognise what is actually going on, not just how today felt.

Short reads, when you need them

Brief, practical reads on the Four Horsemen, de-escalation and repair, ready in the Library whenever you need them.

Private by design

No account, no ads, nothing sold. What you write stays on your iPhone, always.

See it in action

Calm, clear, all in one place

The coach, guided breathing, insights and affirmations, all in one private app.

Simply Calm guided breathing session in progressSimply Calm guided breathing session in progress

Breathe it down

Rescue, Box, 4-7-8, Coherent or a Flooding reset, ready in one tap.

Simply Calm coach chat mediating a disagreementSimply Calm coach chat mediating a disagreement

Talk it through

An AI coach that hears both sides and never takes one.

Simply Calm session detail showing the Four Horsemen and their antidotesSimply Calm session detail showing the Four Horsemen and their antidotes

See what is really going on

Criticism, contempt, defensiveness and stonewalling, named, each with an antidote.

Simply Calm affirmations screenSimply Calm affirmations screen

A steadier voice

Short affirmations for the moments you need one most.

Simply Calm onboarding screenSimply Calm onboarding screen

Set up, privately

No account and no sign-up. Just open the app and start.

What you write stays yours.

Everything you tell the coach stays on your iPhone. There is no account, and no server that receives what you write, so there is nothing to sell and nothing to leak, because none of it ever leaves your device.

On-device storageNo third-party trackingDelete anytimeNothing sold
On-device AI

Help that stays on your phone

The coach runs on Apple Intelligence, on your iPhone, so nothing you type is ever sent anywhere. It needs an iPhone with Apple Intelligence; every other part of Simply Calm works on any iPhone running iOS 26.

Works offline
Simply Calm coach chat, running entirely on-deviceSimply Calm coach chat, running entirely on-device
Pricing

Free where it matters,
paid where it helps

The everyday tools are free, with no time limit and no ads. Simply Calm Premium adds the Coach and Insights when you want them.

Weekly

$2.99a week

The shortest commitment. No free trial.

Monthly

$7.99a month

Month to month. No free trial.

Best value

Annual

$39.99a year

The lowest cost per month.

Includes a 7-day free trial. The trial is on the annual plan only: the weekly and monthly plans start billing straight away.

Free, with no time limit

  • Daily check-ins for anger and sleep
  • All five breathing patterns, and the rescue-breath SOS
  • The anger self-check on Today
  • The Library and Affirmations
  • Crisis resources
  • Export everything you have written as JSON

Premium adds

  • The Coach: Gottman-informed mediation that hears both sides
  • PDF share packs from a coaching session, with redaction
  • Insights: how your sleep and your anger move together

On an iPhone with Apple Intelligence, your first coaching session is free. The paywall only appears when you start a second one.

The Coach needs an iPhone with Apple Intelligence. On an iPhone without it the Coach is not shown, and everything else works as normal.

Prices are shown in USD and may vary by region. The App Store bills you in your own currency and shows the final price before you confirm. Subscriptions renew automatically until you cancel, at least 24 hours before the period ends, in your Apple ID settings.

Questions

Good to know

Is it really free?

Most of it, with no time limit and no ads. The Today check-in and rescue breath, every breathing pattern, the anger self-check, the Library, Affirmations, crisis resources and exporting your data are free. Premium unlocks the Coach and Insights, and your first coaching session is free on an iPhone with Apple Intelligence.

Do I need an account?

No. Everything happens on your iPhone. There is nothing to sign up for and nothing stored in the cloud.

Is this therapy?

No. Simply Calm is a self-help tool, not therapy and not a crisis service. If you are in crisis, use the helplines in Settings.

Simply Calm

Calm is one tap away.

Coming soon to the App Store: no account, no ads, private from day one.

Coming soon to theApp Store